What Is Marketing?
Google ‘marketing’ and you will find more than 100 definitions. People call it an action, a message, a cause, a strategy and the like. In the last decade, marketing has become more than just an action or a strategy—it is a whole new world. If you understand how marketing works or if you are collaborating with someone who does, your business will sell things. As Peter Drucker observed, the aim of marketing is to know and understand the customer so well that the product or service fits him/her and sells itself. So far, no one has explained the core of marketing better.
The aim of marketing is to know and understand the customer so well that the product or service fits him/her and sells itself
You should understand that marketing is not an advertising. We are here not to explain theories like the 7Ps of marketing. Basics are important, but for now, it is better to understand what are we talking about and then learn the details. Marketing is a galaxy with more than 159 planets, and today we will discuss the most effective among them: direct marketing, social media marketing (SMM), affiliate marketing, guerrilla marketing, referral marketing, and experiential marketing.